Essie is doing a neat little countdown of days in October, with "31 Days of Pink". Each day wear a different color of pink. You can find out more here. Essie has a new collection out this month with four pink shades to help raise awareness. While I can not find any information about sales of the four shades going to charity, the Essie websites does say that they have made a donation to the Living Beyond Breast Cancer foundation.
Has your life been touched by someone who has had Breast Cancer?